Tromping through Oakland International en route to far-flung places, I encountered a floor-to-ceiling advertisement for the Mexican airline Volaris. It featured a photograph of a shiny jetliner, cruising at ten thousand meters above a generic greenscape, captioned with a sensible font. All pleasantly-standard fare – except for the Volaris logo, that is:
To a computer-type such as myself, it’s an appealing, star-shaped arrangement of 17 pixels. A designer might call it a smart, minimal, geometric form. And a young child would probably grin and say something like “a bunch of blocks.” If Volaris’ core market is geeks, graphic artists, and four-year-olds that travel frequently to and from Mexico, they’ve got it nailed!
Sarcasm aside, two weeks later, I’m still thinking about the Volaris logo – so, maybe this “blocks” thing’s got legs! To torture test that hypothesis, my design team transmogrified a few well-known marks:
Our Madison Avenue feelers soon tingled with the verdict: genius! Here at Weather Sealed, we’re a magnanimous bunch, so each of the above is available to the respective rightsholders, for unlimited use, free of charge, after a one-time $495,000 USD flat fee, and 0.025% of gross revenue, net 30. (Note to humor-impaired corporate counsel: in this paragraph, we joke!)
Next, we diversified from logos to the more topical. Please consider our most interesting result, a pixelation of the Hope poster from the Shepard-AP debacle:
Obviously, 99-Block-Obama lacks electability, overall. But, indeed, Hope springs eternal, for amongst the 18 to 24 year-old Tweeter demographic, he beats his in-the-flesh Doppelgänger by two to one!
UR SO SOL, RED STATES, CUZ AFAICT, DUB NINE B-O GOT A POSSE YALL! LOL!
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